September, 2004 - reaching 73 PRVA members

Board News Board Meetings, Minutes, Newsletter

Water Cistern - The water cistern has been ordered and is scheduled for delivery in October.

Minutes for the last 2 board meetings as well as the special member meeting are posted in the private section. If you need the password, just ask.

The board is working on the annual budget and the annual meeting.

September 13th is the next board meeting. 3 Lexington at 6:00p.m. Please email the board if you are going to attend. All are welcome!
PRV Open House? Pet Community News

We are firming up our Open House Tour. 8 Units are scheduled. Please plan to join us in the fun on September 12, at 1pm. You do not have to have your unit on the tour to come along. And, you can bring guests who do not live here if you like. What a fun way to get some home improvement or decorating ideas from your neighbors- For details, check out the member/unit changes/house tour 2004 link or just click here.  

Shania J. celebrates a birthday at the DogFather Bakery. Lots of friends and doggie treats, hats, and games. See all the pictures right here!
Meet Owen, our newest Pet Community member. Happy little chocolate lab lives with Patty and Leeann at 37 Lexington!
Blogging PRV Fall Yard Sale and Junk Pickup 

Interested in posting to the web but don't want to build a website? Like writing about anything and everything? Blogging could be your vehicle. This is one of the hottest terms on the marketing front right now. Below is a description from an authority on the subject. One way to do it is with TypePad.  

"Blogging has been around for a long time. In fact, the very first websites were what we consider today to be "blogs." Blog, short for "weblog," is an Internet-based tool for delivering immediate information."  More..

Interested in participating in a fall yard sale?  Details to be found on our double header weekend page!

The board scheduled a special junk pick-up after the last yard sale. This worked out very well as evidenced by the amount of 'stuff' that was left by the watershed area. This will be repeated on September 11. All welcome to empty their basements or garages free of charge. No oil, paint, TVs, computers or refrigerators.

Email Laurie through board@paulreverevillage.com with any questions.

The Ole Woodsman

Changing Our Password

It's time. Next month, we will have a new password. It will be sent to you mid month. Keep an eye out for it. This month The Ole Woodsman tells us about poison ivy, its furry vine AND its natural remedy, all found right here.
Member News More Information about our Woods

Normand and Joanne Plante are the proud grandparents of Victoria Joanne Chenevert, born August 8th. Beth, the new mom, has mandated that grandma Joanne stop buying pink stuff for 6 months and she is banned from BabysRUs. ;)

Jessica Vesale sports a new wide angle lens. See this resident photographer here.

Hiking through the eyes of a child in our PRV woods.

Brian Burns, our PRVA Treasurer, offers more info about our woods. " Here is a link referencing those trails. MTBR is a mountain bike website with trail descriptions for every place you can think of. The woods out back are referred to as Rayburn which is a street off Carousel House Rd. where some of the trails connect and where a lot of the mountain bikers enter the trail system. The guy who built most of the trails lives right there too." 

Condo Craze Not Just A Fad Sail Close to the Wind 
The rush to buy condominiums is hardly a passing fancy, according to a panel of experts at a multifamily housing conference in San Francisco earlier this summer.

The physics of sailing offer two key lessons for effective communication.

First, consider the physics of force. Sailing is essentially the balance of four forces. 

Second, consider the wind. If you try to sail upwind - directly against the wind - you won't go anywhere. 

What do these have to do with communication? Read on...

A Washington, D.C.-based sales and marketing consultant, said that of all the factors "energizing" the trend, only one -- mortgage rates -- has the "potential for change." But even higher loan costs are not likely to stop the trend, he said
http://realtytimes.com/rtcpages/20040721_condocraze.htm
 

    

Search engines love blogs and quickly pull blog pages into high rankings, in fact much faster than website listings. Although more sophisticated blogs appear to be similar in style and content to rich Web sites (incorporating archives, "About Us" pages, "Contact Us" pages, photos, links to Web sites), most blogs follow a particular format or footprint. Information is in reverse chronological order and postings are dated and often time-stamped, reinforcing the immediacy of the content. Users can easily continue where they left off from past visits and, since the freshest content is always at the top of the page, there's no scanning to determine the latest information. The most popular blogs are updated frequently, some several times daily, with posts ranging in length from a sentence or two to several paragraphs. And always lots of relevant links.

In addition, most blogs use a technology called RSS (it's all in the backend so you still don't need to know how to code!). RSS allows the capture of information via a "reader" or "scraper" which downloads updates from subscribed blogs into your person blog feed. Huge Benefit: NEVER any spam! Also, keep in mind, since most blog posts are brief, it's an easy and fast read. (I've subscribed to 51 blogs and the list keeps growing!) Bloglines is a free a service. http://www.bloglines.com/

Value of Biz Blogs

The value of blogs for the business community lies in their refreshing cut-to-the-chase ability to create the type of association that the Internet has promised, developing one-to-one relationships with customers and prospects. When visitors read your business advice and learn more about your products and services, they become emotionally involved with your brand. Customers want to do business with the providers they know. Blogs offer the ability to facilitate a meaningful relationship and to encourage a dialogue with customers, an increased interaction that equates to stronger brand identification and loyalty. Great example of a biz blog from Dana VanDen Heuvel - Internet marketing and sales technology from the trenches: http://www.danavan.net/weblog/index.html

Companies are using blogs for customer relationship development, public and media relations, and brand development. Macromedia, a pioneer in business-to-business blogs, uses the technology to update customers on product development (http://radio.weblogs.com/0106884). Consulting or services sector blogs can reinforce the company's leadership position. For example, Jupiter Research produces a series of blogs written by its analysts, (complete with photos and bios) that track issues affecting the industries that Jupiter monitors (weblogs.jupiterresearch.com).

Universities are using blogs helps to help with recruiting: http://www.southern.edu/?page=diaries/index.php.

I could go on and on....but instead, If anyone is interested in more examples or wants additional information on biz blogging let me know (as you might have guessed biz blogging has become my new passion). The Internet/eCom SIG invited Biz Stone, author of "Blogs the Next Killer App" to guest moderate a thread on blogs last summer. If you'd like a copy a transcript of the thread I'd be happy to forward the Word.doc. Please contact me off list - toby@bloombergmarketing.com

Bottomline...blogs are still under the radar screen for many business people but moving on up quickly as a marketing communication/public relations/branding/customer relationship strategy/sales strategies!

Toby Bloomberg

AMA SIG Chair/ Internet-eCom SIG Leader
Bloomberg Marketing
toby@bloombergmarketing.com

www.bloombergmarketing.com


Merge Gupta-Sunderji is a keynote speaker, seminar facilitator, and training consultant who helps people in organizations become better communicators and leaders. Contact her at www.mergespeaks.com or 416-629-4453

Sail close to the wind. The physics of sailing offers two key lessons for effective communication.

First, consider the physics of forces. Sailing is essentially the balance of four forces. Horizontally, the force of the sails balances out the force of the boat's keel and hull. Vertically, the force of the boat's weight balances out the force of its buoyancy. If one force is greater than the opposing force, then you can't sail the boat. Effective communication needs to be a balance of forces as well - the force of speaking and the force of listening. If one person does all the talking and the other does all the listening, then you can't sail the boat!

Second, consider the wind. If you try to sail upwind - directly against the wind - you won't go anywhere. If you try to sail downwind - directly with the wind - you'll achieve success, but you'll be limited, as you can never go faster than the speed of the wind. The best way to sail is "close to the wind", typically at 45%. Together, the sails and the wind generate lift and speed, faster than either could do alone. It's much the same with communication. Aggressive interaction, where you're constantly battling for your point of view, will meet with resistance, and eventually end up going nowhere. Passive interaction, where you simply drift along, may get you there, but never at full potential. Assertive communication, sailing close to the wind by working with the other person to achieve consensus and agreement, will generate lift and speed.To communicate effectively, listen as much as you speak, and sail close to the wind!

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